Marketing Roadmap (Living Document)
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New projects generally benefit from much hype and expectation of their communities. At the core of what we do at RugZombie, we want utility and utilization to be the focus. So please forgive us if we are not especially motivated by marketing and hype. We believe in the long term roadmap and viability of our token and are not watching the price action every day. With that being stated for the record, our team has thoughtfully put some marketing plans into place. We hope that this gives our users and token holders confidence that our team is doing all we can to make our product successful even before we launch.
What follows is a living document-our marketing plans need to adapt and change reflecting market conditions. We also are keeping this intentionally vague in order to provide us flexibility as we prepare for launch.
Pre Launch (phase 0)
This phase has started.
Our focus before we launch is on solid fundamentals and code; we are builders. Marketing efforts will not matter if we have no substance, and therefore we are focused primarily on delivering a great product and making the Dapp usable with dynamite NFTs.
We will begin a marketing campaign up to a week or two before our fair launch that includes:
- Twitter campaign
- Tasteful telegram shilling
- A series of reddit, publish0x and medium posts to “drip” information
- Marketing on channels from community leaders in BSC
- A series of AMAs scheduled for the weeks before and right after launch
- Social Media Airdrop Contests
Our priority in phase 0 is to see organic growth, and a bit of SEO engineering to attract early adopters of exciting projects.
At Launch (Phase A)
The bulk of our marketing at launch will come from our community and some strategic partnerships we are making with a few projects, community audits and telegram/discord communities.
We want to stress that our community is part of our marketing, so please follow our socials and get the word out about RugZombie. Make sure to do your daily Zombie Horde duties!
Stay Tuned: Our Auction Feature is scheduled to be released after launch, and the treasury funds raised from our Auctions will be used exclusively for our marketing purposes.
The rest of our marketing roadmap is a bit vague, but you can read the visual below for a broader picture. We plan to use the marketing funds to transition from organic/word of mouth growth to a few print and media outlets. As we grow in users, we will move up the “ladder” as it were for higher profile network effects.
Will we use social influencers? (tiktok, youtube, etc)
Our team is not planning to use social media influencers at launch because these kinds of marketing techniques generally lead to massive dumps of the token upon launch. If we are picked up by these influencers early, it will be organic and not paid for by our team or
We may revise our position on this as the project stabilizes and at community discretion and certain milestones.
If you are an influencer, marketer and have a proposal for our team, related to marketing our product, please email us at email@example.com with the header: MARKETING. But please note that before and immediately following launch we are not seeking any marketing partnerships.
The information shared in these docs, our roadmap, our lite paper and white paper, and social channels such as this blog, is not financial advice and should not be misconstrued as such. The primary purpose of these documents is to provide potential token holders with pertinent information in order for them to thoroughly analyze the project and make an informed decision. Engaging in cryptocurrency projects involves substantial risk and it is strongly advised that you consult with a financial professional prior to your participation. These documents do not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of securities or a solicitation for investment in securities in any jurisdiction. Neither RugZombie nor any of its contributors or creators shall be held liable or responsible for any errors or omissions concerning this project or for any damage you may suffer from your participation or as a result of failing to seek competent financial advice from a financial professional. This white paper is not in any way intended to create or put into implicit effect any elements of a contractual relationship.
Originally published at https://www.publish0x.com.